“A tourist experience is what you remember”

5 May 2023/0 Comments/in destination, experience, hotel, innovation, leadership, marketing, other, social media, storytelling, strategy, tour operator, transports/by Andrea

Using Porter’s classic strategic model, several factors have changed in the digital age, which are essential to understand in order to define an appropriate marketing and communication strategy (Fig. 1). Fig. 1 – Classic Porter’s Model (Author’s elaboration) Indeed, with the advent of the Internet, low-cost flights, and the era of personalized tourist experiences, the […]