This is Part 3 of a 8-blog posts series “Exploring the Intersection of Artificial Intelligence and Tourist Experiences: Insights into AI-Driven Customization and Its Impact on Tourism”. . 2. AI-Powered Personalization: Shaping the Future of Tourist Experiences 2.1 Delving into Literature: AI’s Transformative Impact on Tourism The integration of Artificial Intelligence (AI) into the tourism […]
This is Part 2 of a 8-blog posts series “Exploring the Intersection of Artificial Intelligence and Tourist Experiences: Insights into AI-Driven Customization and Its Impact on Tourism”. . 1.3 The AI-Driven Evolution of Personalized Tourist Experiences The tourism industry is witnessing a paradigm shift towards personalization, a pivotal element in amplifying the tourist experience. Personalization, […]
This is Part 1 of a 8-blog posts series “Exploring the Intersection of Artificial Intelligence and Tourist Experiences: Insights into AI-Driven Customization and Its Impact on Tourism”. . 1. Introduction to AI’s Transformative Role in Tourism 1.1. A Glimpse into AI and its Expanding Horizons Artificial Intelligence (AI) stands as a beacon of transformation across […]
The convergence of sustainability and tourism has emerged as an impactful area of research in the 21st century, presenting a myriad of opportunities and challenges. In an era where the effects of overtourism and environmental degradation have become starkly apparent, sustainable destination management is pivotal in ensuring the longevity of tourist locations (Koens, Postma, & […]
With the development of digital media, which are more widespread and targeted compared to broadcast and generalist media, it is possible to carry out targeted communication towards specific audiences, stimulating the needs, desires, and dreams of particular groups (targets/segments/niches) of tourists with greater precision and detail. For example, in Figure 1, we see the web […]
In the ever-evolving landscape of tourism marketing, contemporary strategies have begun to place a significant emphasis on digital tactics, targeted outreach, and unique brand development. With the rise of social media and online platforms, the ability to effectively engage and entice potential tourists is an art unto itself (Sigala, 2018). This post will discuss the […]
Andrea Rossi
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