Marketing Automation in the Tourism Sector: Transforming Tourism Communication

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The advent of marketing automation is redefining the landscape of tourism communication, radically transforming the interaction between destinations, operators, and visitors. Through innovative automation tools, destinations can now orchestrate each phase of the customer journey with unprecedented precision and personalization. This technological evolution generates a dual advantage: on one hand, it optimizes resource allocation and […]

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My First Podcast: AI and Tourism Marketing

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I’m excited to share a new project: my first podcast, inspired by my recent blog post, The Impact of Artificial Intelligence in Tourism Marketing. Using Google’s NotebookLM, I’ve turned the insights from that article into a dynamic podcast episode. In this episode, we dive into the transformative role of AI in the tourism industry, discussing […]

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The Impact of Artificial Intelligence in Tourism Marketing

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Innovation in the tourism industry is undergoing a profound transformation thanks to Artificial Intelligence (AI). For those involved in destination marketing and tourism development, Artificial Intelligence in tourism presents unprecedented opportunities to enhance visitor experiences, optimize resources, and boost the competitiveness of tourist destinations. But how exactly is AI changing the landscape of tourism marketing? […]

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Guide to Digitalizing Tourism Services for Public Administration in Italy

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Introduction to the Digitalization of Italian Public Administration The digitalization of tourism services is essential for the development and modernization of Italian Public Entities. The Three-Year Plan for Public Administration Digitalization 2024-2026 establishes a strategic model to enhance service efficiency and accessibility. Public entities working in tourism benefit from these directives, improving access, communication, and […]

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Are Tourism Trends Analysed or Created? Balancing Data and Innovation

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The world of tourism is constantly evolving, and we often wonder: are emerging trends discovered through data analysis or are they the result of deliberate creations by destinations and operators? The answer is that both dynamics play a fundamental role. Analysing Trends to Anticipate the Future Many tourism trends emerge from careful market observation. Thanks […]

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Public-Private Partnerships in Tourism Innovation: Keys to Success and Pitfalls to Avoid

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In today’s rapidly evolving tourism landscape, public-private partnerships (PPPs) have emerged as a powerful tool for driving innovation and sustainable growth. As a tourism innovation and marketing consultant, I’ve witnessed firsthand how these collaborations can transform destinations and create exceptional visitor experiences. However, the path to successful PPPs is not without its challenges. In this […]

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Artificial Intelligence and Sustainable Tourism: 24 International Cases

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. As the supervisor of Chiara Setti’s thesis, “Intelligenza Artificiale E Turismo Sostenibile: Analisi di Casi Nazionali e Internazionali” (“Artificial Intelligence and Sustainable Tourism: Analysis of National and International Cases”) (2024), I am excited to share the insightful findings from her research on the intersection of artificial intelligence (AI) and sustainable tourism. Chiara’s thesis provides […]

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Artificial Intelligence in the Hospitality Industry: Strategies, Challenges, and Opportunities

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The adoption of Artificial Intelligence (AI) in the hospitality sector is radically transforming operations and enhancing guest experiences. The thesis by Alessia Bozzoli, which I supervised, titled “Adoption of Artificial Intelligence in the Hospitality Sector: Strategies, Challenges, and Opportunities” (2024), explores in detail how AI technologies are revolutionizing this sector. Below, I will provide a brief summary of the thesis, examining the eight areas of AI application in the hospitality sector and three significant case studies: Marriott, Hilton, and InterContinental.

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Sustainable Tourism: Leveraging Digital Media for Positive Impact

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. In an era where sustainability is a critical concern, the tourism industry must adapt and evolve to promote environmentally responsible practices. Digital media plays a pivotal role in this transformation, offering innovative ways to educate, engage, and inspire both businesses and travelers to embrace sustainable tourism. This blog post explores how digital media can […]

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The Rise of Smart Tourism Destinations

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. In the era of digital transformation, the concept of “Smart Tourism” has emerged as a key innovation, redefining travel experiences in the 21st century. Smart Tourism refers to the application of advanced technologies, particularly in the fields of Big Data, the Internet of Things (IoT), and Artificial Intelligence (AI), to enhance the efficiency, sustainability, […]

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