. I am delighted to announce the release of the English Edition of my latest book, “Digital Media and Tourism: Innovation in Communication and Personalized Experiences.” This comprehensive volume serves as a seminal exploration of how cutting-edge technologies are dramatically reshaping the tourism sector, embodying Marshall McLuhan’s reimagined adage: “Tourism is a medium, the tourist […]
. Introduction In the digital age, tourism is undergoing a radical transformation thanks to technological innovation. Among these, blockchain emerges in tourism as one of the most promising, pledging to revolutionize the tourism industry with its ability to ensure secure, transparent, and tamper-proof transactions. But how exactly is blockchain changing the landscape of tourism? And […]
In an era where digital transformation shapes every aspect of our lives, the tourism industry stands out as a primary beneficiary of technological advancements. Big Data and personalizationare at the forefront of this revolution, offering nuanced insights that empower tourism businesses to make informed decisions, enhance operational efficiencies, and pave the way for innovative practices. […]
1. Introduction Artificial Intelligence (AI) is leading a monumental transformation in the tourism sector, offering hyper-personalized experiences that redefine the way we travel. From personalized recommendations to service automation, AI opens the door to an unprecedented level of travel customization. . For those wishing to further explore the transformative potential of artificial intelligence applied to […]
. Introduction In the world of tourism, the advent of Augmented Reality (AR) and Virtual Reality (VR) is opening up unexplored horizons, promising to radically transform the travel experience. These technologies not only enrich the traveller’s perception but also redefine interactions with destinations, leading to deep and meaningful immersion in the cultures and environments explored. […]
. In our rapidly evolving world, the intersection of Artificial Intelligence (AI) and tourism represents a frontier of untapped potential. My book, “Digital Media and Tourism: Innovation in Communication and Personalized Experiences,” dedicates a crucial chapter to this synergy, exploring how AI is not just a tool but a transformative force in the travel industry. […]
. I am thrilled to announce the release of my new book “Digital Media and Tourism“, a comprehensive exploration of the digital transformation within the tourism industry. This book, now available in Italian and coming soon in English this March, dives deep into how augmented reality, virtual reality, AI, and social media are reshaping the […]
. Exciting Update: ‘Digital Media and Tourism’ is now available in Italian! For our English-speaking readers, the English version will be available in March 2024. Stay tuned and find the Italian version on Amazon https://www.amazon.it/Media-Digitali-Turismo-Comunicazione-Personalizzate/dp/B0CTH461N4/ Read the book description below! . Introduction . The digital era has opened new horizons in the world of tourism, […]
I’m thrilled to share with you the insights and experiences from my recent talk at the AISM Congress 2023 (Italian Marketing Development Association) in Turin, Italy, on 29.11.2023. The presentation, titled “The Role of Artificial Intelligence in Enhancing Tourist Experiences”, delved deep into how AI is reshaping the tourism landscape. Let’s embark on a journey […]
This is Part 8 of a 8-blog posts series “Exploring the Intersection of Artificial Intelligence and Tourist Experiences: Insights into AI-Driven Customization and Its Impact on Tourism”. . 4.2 AI’s Transformative Role in Shaping Tourist Experiences The confluence of AI and tourism is set to redefine the travel landscape, emphasizing personalization, convenience, and immersive virtual […]
Andrea Rossi
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