This is Part 4 of a 8-blog posts series “Exploring the Intersection of Artificial Intelligence and Tourist Experiences: Insights into AI-Driven Customization and Its Impact on Tourism”. . 3. AI-Driven Innovations in Tourism: A Deep Dive into Case Studies This segment delves into the first two of five compelling case studies, showcasing the transformative power […]
This is Part 3 of a 8-blog posts series “Exploring the Intersection of Artificial Intelligence and Tourist Experiences: Insights into AI-Driven Customization and Its Impact on Tourism”. . 2. AI-Powered Personalization: Shaping the Future of Tourist Experiences 2.1 Delving into Literature: AI’s Transformative Impact on Tourism The integration of Artificial Intelligence (AI) into the tourism […]
This is Part 2 of a 8-blog posts series “Exploring the Intersection of Artificial Intelligence and Tourist Experiences: Insights into AI-Driven Customization and Its Impact on Tourism”. . 1.3 The AI-Driven Evolution of Personalized Tourist Experiences The tourism industry is witnessing a paradigm shift towards personalization, a pivotal element in amplifying the tourist experience. Personalization, […]
This is Part 1 of a 8-blog posts series “Exploring the Intersection of Artificial Intelligence and Tourist Experiences: Insights into AI-Driven Customization and Its Impact on Tourism”. . 1. Introduction to AI’s Transformative Role in Tourism 1.1. A Glimpse into AI and its Expanding Horizons Artificial Intelligence (AI) stands as a beacon of transformation across […]
The tourism industry has been confronted with evolving market conditions and shifting consumer preferences in recent years (Mariani et al., 2019). The rise in the demand for personalized and immersive experiences has compelled destination marketers to creatively promote the distinctive features of their locations. This article aims to shed light on inventive destination marketing strategies, […]
Key Performance Indicators (KPIs) are used by organizations of all sizes to measure their marketing or business results. KPIs are measurable values that business decision-makers use to evaluate the success of the company. In the context of digital communication, there are specific KPIs to monitor the effectiveness of the actions outlined in the communication plan […]
The digital communication plan is a strategic document that requires careful planning and precise management to achieve positive results. Not only does it define the actions to be taken over time, but it also fulfills a crucial role in honoring the commitment to the destination’s stakeholders by adhering to a specific course of action.. However, […]
Any communication activity entails a series of economic costs and human resources that need to be estimated during the planning phase to ensure that the necessary resources are available to carry out the activity. There is no one-size-fits-all communication budget template, but the main items typically include: Click here for Part I ; Click here […]
The aspect of timing is of fundamental importance in the implementation of the digital communication plan and must be addressed from different perspectives: The phases of the customer journey are those seen in this post (Dreaming, Researching, Booking, Experiencing, Sharing), and for each of these phases, it is crucial to convey the most appropriate message […]
The destination or operator can choose whether and what to communicate directly (e.g., through their own website and blog) and what to communicate using other media (e.g., professional bloggers, online magazines, customers, residents, etc.). In the digital world, there are numerous channels for communication. A classification, called the PESO™ model (Fig. 4), introduced by Gini […]
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