What is Wellness Tourism? Wellness tourism refers to travel with the purpose of maintaining or improving one’s personal well-being. It includes physical, mental, and spiritual practices that promote a healthy lifestyle while discovering new places. This form of tourism has gained popularity in recent years, especially after the pandemic, as more travelers prioritize self-care, stress […]
. The tourism industry is constantly evolving, influenced by technological advancements, changing consumer behaviors, and global events. Identifying emerging trends is essential for businesses, destinations, and professionals looking to stay ahead of the competition. But where should one start searching for clues? In this article, we explore the most effective methods and tools for trend […]
. The tourism industry is on the brink of a technological revolution. While artificial intelligence (AI) has already transformed customer service, booking processes, and travel planning, the advent of AI agents represents a paradigm shift. These autonomous systems bring a new level of personalization, efficiency, and innovation to the travel experience. . What Are AI […]
Tourist experience personalization is emerging as one of the most significant trends in contemporary tourism. Thanks to Artificial Intelligence and advanced technologies, destinations and tourism operators can now offer tailored experiences that meet the specific needs of every visitor. This is no longer about generic recommendations: technology enables anticipating travellers’ desires, making each journey a […]
Predictive analysis is revolutionizing how we plan and manage tourism. It’s no longer just about gathering historical data: today, thanks to Artificial Intelligence and advanced techniques, we can forecast and influence future tourist flows. This ability to anticipate the needs and behaviours of visitors offers a significant competitive advantage for tourist destinations and industry operators. […]
I’m excited to share a new project: my first podcast, inspired by my recent blog post, The Impact of Artificial Intelligence in Tourism Marketing. Using Google’s NotebookLM, I’ve turned the insights from that article into a dynamic podcast episode. In this episode, we dive into the transformative role of AI in the tourism industry, discussing […]
The advent of marketing automation is redefining the landscape of tourism communication, radically transforming the interaction between destinations, operators, and visitors. Through innovative automation tools, destinations can now orchestrate each phase of the customer journey with unprecedented precision and personalization. This technological evolution generates a dual advantage: on one hand, it optimizes resource allocation and […]
Innovation in the tourism industry is undergoing a profound transformation thanks to Artificial Intelligence (AI). For those involved in destination marketing and tourism development, Artificial Intelligence in tourism presents unprecedented opportunities to enhance visitor experiences, optimize resources, and boost the competitiveness of tourist destinations. But how exactly is AI changing the landscape of tourism marketing? […]
Introduction to the Digitalization of Italian Public Administration The digitalization of tourism services is essential for the development and modernization of Italian Public Entities. The Three-Year Plan for Public Administration Digitalization 2024-2026 establishes a strategic model to enhance service efficiency and accessibility. Public entities working in tourism benefit from these directives, improving access, communication, and […]
The world of tourism is constantly evolving, and we often wonder: are emerging trends discovered through data analysis or are they the result of deliberate creations by destinations and operators? The answer is that both dynamics play a fundamental role. Analysing Trends to Anticipate the Future Many tourism trends emerge from careful market observation. Thanks […]
Andrea Rossi
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