Marketing Automation in the Tourism Sector: Transforming Tourism Communication

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The advent of marketing automation is redefining the landscape of tourism communication, radically transforming the interaction between destinations, operators, and visitors. Through innovative automation tools, destinations can now orchestrate each phase of the customer journey with unprecedented precision and personalization. This technological evolution generates a dual advantage: on one hand, it optimizes resource allocation and […]

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My First Podcast: AI and Tourism Marketing

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I’m excited to share a new project: my first podcast, inspired by my recent blog post, The Impact of Artificial Intelligence in Tourism Marketing. Using Google’s NotebookLM, I’ve turned the insights from that article into a dynamic podcast episode. In this episode, we dive into the transformative role of AI in the tourism industry, discussing […]

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The Impact of Artificial Intelligence in Tourism Marketing

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Innovation in the tourism industry is undergoing a profound transformation thanks to Artificial Intelligence (AI). For those involved in destination marketing and tourism development, Artificial Intelligence in tourism presents unprecedented opportunities to enhance visitor experiences, optimize resources, and boost the competitiveness of tourist destinations. But how exactly is AI changing the landscape of tourism marketing? […]

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