AI’s Role in Crafting Personalized Tourist Experiences: A Literature Review – Part 3 of 8

This is Part 3 of a 8-blog posts series “Exploring the Intersection of Artificial Intelligence and Tourist Experiences: Insights into AI-Driven Customization and Its Impact on Tourism”.

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2. AI-Powered Personalization: Shaping the Future of Tourist Experiences

2.1 Delving into Literature: AI’s Transformative Impact on Tourism

The integration of Artificial Intelligence (AI) into the tourism sector is gaining momentum, with a pronounced emphasis on personalization to elevate tourist experiences. This section delves into contemporary literature and studies that shed light on the profound impact of AI-driven personalization in the realm of tourism.
30 valuable articles on artificial intelligence and tourism have been summarized.

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• Buhalis (2020): His perspective on the technological evolution in tourism emphasizes AI’s role in this journey.
• Buhalis & Leung (2020): Their paper delves into the concept of smart hospitality.
• Buhalis and Moldavska (2022): Their insights into smart tourism highlight the role of AI-powered personalization in enhancing the competitive edge of tourism entities.
• Chan and Guillet (2018): Their investigation into Hong Kong’s hotel industry’s social media marketing strategies revealed the game-changing potential of AI-powered personalization.
• Chen, Y., Xu, Z., & Gretzel, U. (2020): Their field experiment uncovers the profound impact of AI-powered personalization on tourist satisfaction.
• Chunduri, P. K. (2020): His paper examines the effects of personalized AI and robot applications on customer service in tourism.
• Dataconomy (2023): The article spotlights advanced AI technologies like deep learning and natural language processing. Major players like Amazon are leveraging generative AI to offer hyper-personalized customer service in travel.
• Dunne (2022): His Forbes article delves into the future of personalization in travel, emphasizing AI’s pivotal role.
• Goodfellow, Bengio, and Courville (2016): Their book “Deep Learning” delves into the potential of AI and machine learning across sectors, including tourism.
• Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2018): Their book offers a comprehensive overview of smart tourism.
• Gursoy, Chi, Lu, and Nunkoo (2019): Their exploration into travelers’ information-seeking behavior in the AI context reveals the significant influence of AI-driven personalization on travel experiences.
• Inanc-Demir and Kozak (2019): In their book “Tourism in the City”, they spotlight AI’s transformative role in tourism, emphasizing its potential to personalize and elevate tourist experiences.
• Kong, Wang, and Fu (2022): Their insights into the current state and future trajectory of AI in tourism underscore its pivotal role in enhancing tourist experiences and propelling the industry’s growth.
• Leung (2020): His conceptual model for smart tourism research, viewed through a sustainability lens, emphasizes AI’s potential in promoting sustainable tourism practices.
• Li et al. (2020): Their research on AI’s role in personalized travel recommendation systems underscores the capability of AI to sift through vast data troves, discerning individual preferences. The outcome? Enhanced travel experiences and a boost in customer engagement and revenue for tourism enterprises.
• Li, Wang, Liang, and Huang (2020): Their paper on China’s smart tourism initiative underscores the role of AI in enhancing personalization in smart tourism destinations.
• Lv, Song, Basiri, Jackson, and Kitchin (2022): Their insights into the future of recommender systems in tourism highlight AI’s role in amplifying the efficacy of these systems.
• McCartney and McCartney (2020): Their discourse on AI’s impact on tourism’s future underscores its transformative potential in personalization.
• Pang, Chen, and Zhang (2020): Their literature review emphasizes AI’s transformative potential in enhancing tourist experiences through tailored recommendations.
• Petar (2023): His Medium article offers a glimpse into the future of AI in tourism.
• PR Newswire (2023): The report accentuates the disruptive potential of AI in travel, emphasizing its prowess in crafting personalized routes, activities, and brand interactions. Such intricate personalization is reshaping the tourism landscape, driving customer satisfaction and business growth.
• Roh, Park, and Kim (2020): Through a case study of a leading South Korean travel agency, the research reveals that AI-driven personalization boosts customer satisfaction and engagement, translating to increased revenue.
• Russell and Norvig (2020): Their book “Artificial Intelligence: A Modern Approach” offers insights into AI’s potential across sectors, including tourism.
• Saha (2019): His article sheds light on AI’s role in reimagining travel personalization.
• Samara, Tsimitakis, & Vasilakis (2020): Their bibliometric review offers insights into AI’s applications in tourism.
• Stylos, Vassiliadis, Bellou, and Andronikidis (2021): Their exploration into the factors influencing tourists’ intention to revisit a destination reveals the significant role of AI-powered personalization.
• Wang and Li (2020): Their case study on a Chinese travel website showcases the profound impact of AI-driven personalization on tourist satisfaction.
• Xiang & Gretzel (2019): Their paper provides a comprehensive review of AI’s applications in tourism.
• Xiang, Du, Ma, & Fan (2017): Their comparative analysis of online review platforms highlights the efficacy of AI-driven personalization in offering tailored recommendations.
• Xiang, Du, Ma, & Fan (2022): Their bibliometric analysis offers a deep dive into AI research in tourism and hospitality.
• Yue, X., Li, X., & Li, Y. (2021): Their paper discusses the future of tourism experiences in the AI context.

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In wrapping up, the vast body of literature and studies reviewed here paints a clear picture: AI-powered personalization is not just enhancing tourist experiences—it’s redefining them. As AI continues its rapid evolution, the tourism industry stands on the cusp of even more groundbreaking innovations.

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Previous posts:

AI in Tourism: Revolutionizing Personalized Experiences and Operational Efficiency – Part 1 of 8: https://www.andrearossi.it/en/ai-tourism-personalized-experiences-operational-efficiency/

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AI-Powered Personalization: Elevating Tourist Experiences – Part 2 of 8: https://www.andrearossi.it/en/ai-powered-personalization-elevating-tourist-experiences/

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#AIinTourism #PersonalizedTravel #TouristExperience #TravelTech #LiteratureReview #TravelInnovation #AIPersonalization #TourismResearch #SmartTourism

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Image: artificial intelligence (ai) and machine learning (ml) By MEFTAHYs-PROTOTYPE

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